Enriching their concept of an ‘Englishman in New York’ for AW11, Ben Sherman have enlisted a few discerning gents who have indeed left Blighty and set up camp in the Big Apple to be the stars of their campaign. Each mister selected pieces from the new collection, styled their outfits in line with their own individual style and were photographed in their respective New York neighbourhoods.
In collaboration with Dazed & Confused each chap’s story will be told in a six page article in Dazed’s September issue combined with exclusive video content on Dazed Digital. A multi channel approach which allows us to peek into the lives of some interesting characters from musicians, photographers and the founder of Tommy Guns; an English barbers in Manhatten.
To see all the guys visit http://www.bensherman.com/aw11campaign/